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Previously, you had to click on someone’s first profile picture to enter the image viewer, then swipe left or right to see their other pictures. Simon is the former editor of Global Dating Insights.

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In his experiment, Jamieson made his profile look as if Tinder had endorsed him with an authentic-seeming logo and "Match of the Day" written on it.In fact, its trademark simplicity is what's made it land an anchored spot upon the Olympus of all other dating apps—if you will.After logging on, you'll see a photo of another user.Passionate about music, journalism and Newcastle United.Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working.

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